Star Outdoor, Brisbane, Queensland.
Outdoor Branding Sales Training
Star Outdoor were facing a number of challenges across their business as they sought to establish defined customers, target key sales sectors and develop a sales based culture in a highly competitive industry.
Sales performance was based on a quote and hope approach and without a defined unique selling proposition the sales team struggled to close business and achieve their goals.
Peter Mckeon worked with the team to understand their product offering, their key customer market and the skills, capabilities and motivations of the team. From there, Peter helped Star Outdoor to define and articulate their sales proposition and worked with the team to define a clear sales process that met the objectives of the business and the capabilities of the team.
A clear and compelling USP was developed and team members were given the training and skills to move from a ‘quote & hope’ mentality to a ’confirm & close’ mindset. Through a customised approach that focused on the strategic needs of the business, encompassing marketing and sales, Salesmasters International created a customised ‘NIN’ (Need It Now) sales process and training program unique to Star Outdoor and designed to meet the challenges of their industry head on.
Once again Salesmasters International delivered the results our client’s business needed. Star Outdoor achieved huge and critically, consistent, increases in sales resulting in significant year on year growth and increased profitability.
Peter McKeon has become a ‘trusted advisor’ to the Founder & CEO, Mark Star and continues to work with the team to deliver permanent and long lasting sale growth.